IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
10 things you should know about Online and Motion Graphics with Ludus Post Productions’ Donovan Smith
We asked the Head of Online and Motion Design at Ludus Post Productions, Donovan Smith, some questions about the inner-workings of the post process and what are some of the best practices for achieving top craft in post.
OBSESSED with director Zee Ntuli
IDIDTHAT is obsessed with Darling Films director Zee Ntuli. He's a filmmaker and a writer. Working in commercials and long-form, Zee always brings his passion for storytelling and style to his work. In 2021 he was ranked 1st for Direction in South Africa by the IDIDTHAT Craft Awards, so naturally, he was the perfect candidate to kick off IDIDTHAT's new OBSESSED Series. Poetry, artificial intelligence, aeroplane seats and the commercial he wishes he directed, this is what Zee Ntuli is obsessed with.
Emerging Director Hloni from Spitfire on your radar and ready to fly
Director Malehlohonolo Ntsooa, better known around Spitfire as Hloni, has very quickly, with the power production support of Spitfire and Executive Producer Liesl Lategan, built an impressive showreel featuring sports, food, music, comedy, finance and visual effects-heavy spots. We found out how this young determined talent rose up in the ranks of a top production company.
Massïf Films’ Director Gordon Lindsay DID THAT
Massïf Films’ Gordon Lindsay has a reel that screams BIG BUDGETS, and although he has worked on many high-end jobs locally and around the world for the likes of Guinness and Tinder, the truth is a lot of the work was made on a shoestring. It’s not the budgets that have contributed to Gordon’s impressive reel, it’s his ability to craft visually exciting work.
Gorgeous Bushman chosen as top young director by The Storyteller Foundation
Gorgeous Bushman aka Bathandwa Ngwendu spent the past year enrolled in The Storyteller Foundation’s programme. As the first recipient of the Foundation, he’s gained invaluable directing experience working closely under the mentorship of Lourens van Rensburg at 7Films. He has now officially joined the 7Films roster, open for briefs with the full production support of the established team. We get into how he was selected and his move into full-time commercial directing.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.























































