JOE stands for Just Original Entertainment and also happens to be named after the founder, Dan Mace’s sausage dog, who just like Joe has an unfiltered personality based on authentic responses and emotions. Dan wanted to create a company that embodied the same pathos, honest, unfiltered and raw. At JOE we believe in Story First! JOE aims to create remarkably memorable and meaningful pieces of work through suiting original ideas perfectly to their context. This creative execution doesn’t just strike an audience as entertainment, but rather emotionally resonates with them based on the context of current and engaging human truths. The truth is – great ideas exist.

JOE services all phases of Production from Ideation (along with the Agency), to Production Support, to Post Production and the Packaging and Execution of the Content created. The founder, Dan Mace, over his 10 year career has garnered an online following of more than 1.2 million people across various social media platforms and has mastered the art of telling relevant stories in an entertaining and engaging way to his large and diverse audience. JOE works alongside the agency to develop long term conversations with audiences who love their brands.

JOE doesn’t only produce and direct TV ads, but all creative content across the board as long as its video. JOE makes it all possible by combining Innovation with Efficiency.