IDIDTHAT JUDGE
NALEDI MANAMA 

Naledi Manama is an award-winning art director whose career in advertising began in 2017 – a journey fueled by equal parts curiosity, craft, and increasingly strong coffee.

She started as an intern at FCB Joburg, working on brands like USAID, Toyota and Coca-Cola, where her work earned a Loeries Grand Prix. She went on to secure a second Grand Prix at Ogilvy Joburg for KFC South Africa, proving that lightning can strike twice.

Now navigating the dynamic world of freelance, her focus remains simple yet ambitious: to tell stories that spark conversation, evoke emotion, and celebrate human insight.

WISH I DID THAT
Judge’s Pick – Naledi Manama

JUDGES COMMENT
”What makes the ‘Liberty Humans Welcome’ campaign so refreshing is how simply and honestly it resonated with me. It strips away the jargon and the pressure of perfection, and instead celebrates real life; flaws, detours, surprises and all. It feels warm, modern, and genuinely human, reminding us that insurance should meet people where they are, not where they ‘should’ be. It’s punchy, relatable, and exactly the kind of voice the category needs right now.”

AWARDED
10 December 2025

WISH I DID THAT
Judge’s Pick – Naledi Manama

JUDGES COMMENT
”The Audi TikTok Test Drive campaign is just effortlessly cool. It takes something as ordinary as a test drive and turns it into a playful, thumb-driven moment that fits perfectly into how people actually use TikTok. It feels fresh, bold, and undeniably modern; the kind of idea that makes you smile because it’s so simple yet so smart.”

AWARDED
10 December 2025

WISH I DID THAT
Judge’s Pick – Naledi Manama

JUDGES COMMENT
”I love how VW’s ‘Forever Golf’ campaign leans into genuine cultural roots, it’s not just about launching a new car, it’s a love letter to decades of Golf stories as told through the framing of Sanaa Mothabisa’s lens. By asking South Africans to name the new Golf and celebrating the nicknames that emerged over eight generations, VW is handing over creative power to its community in such a warm, inclusive way. It’s smart, nostalgic, and beautifully human; a real tribute to the Golf’s legacy and its place in people’s lives.”

AWARDED
10 December 2025

WISH I DID THAT
Judge’s Pick – Naledi Manama

JUDGES COMMENT
”I love how Shoprite’s R5 Shampoo campaign is about more than just selling a product; it’s deeply human. By offering a 2‑in‑1 shampoo/concentrate for just R5 (which works out to R0.25 c per wash if my math is mathing correctly), the brand is making basic hygiene accessible to millions who previously had to choose between cleanliness and cost. It’s not just generosity, it’s restoring dignity, backed by real science, innovation, and social purpose. We need more initiatives like this.”

AWARDED
10 December 2025