This month’s iDidTht Craft Awards are judged by Mr Easy on the Eyes himself, Executive Creative Director at TBWA\ Johannesburg, Kabelo Moshapalo. When not judging every awards show out there, Kabelo is a master of creative digital solutions, driving creative excellence, and posing for kickass insta-selfies. An honour and a privilege to have you Kabelo!

BEST OF REEL: MTN ‘MTN Sounds The Call: The Os du Randt Story’
Darling Films | Ross Garrett
(Direction Craft)

BEST OF REEL: MTN Springboks ‘The Os du Randt Story’ by Ross Garrett from Darling Films
It’s tough having to talk up a project that you have close ties to, but this piece is truly epic. A larger than life story brought to life in the most fitting and meaningful way. A raw and gritty emotional journey of a legend being reborn told through captivating visual metaphors and moving sound design. An old story retold in a way that appeals to a new, younger audience. 

SPECIAL MENTION: Ford Fiesta ‘The Independent State of Nandi | Short Film’ by Zwelethu Radebe from Egg Films
This is definitely a great piece of storytelling, and that goes without saying, as this is a soapie – an online soapie. The drama, the suspense and the plot twists will have you glued to your screen at every turn letting you forget that it’s actually a piece of branded content.

SPECIAL MENTION: SPUR ‘Fly the Flag’ by Siphiwe Myeza from 7 Films
This is an emotionally charged and truly South African story that tugs at your heartstrings as you follow a coming together moment of a young boy who carries the weight of representing his family, community and South Africa at large. A familiar construct and execution but very beautifully put together with rich cultural nuances. 

SPECIAL MENTION: Castle ‘More Than That’ by Kim Geldenhuys from 0307 Films
This is not the Castle lager of old.  It’s a very bold take on being relevant using a refreshing piece that changes the brand narrative. It is important for brands to have a purpose and through this social commentary execution the brand really stands for something. The infectious track keeps pace of the story while the stellar casting is representative of the subject matter.