Next Level Premier Cup ‘A Yarneigh Sports Property’

The Next Level Premier Cup is an annual youth football property created, owned and produced by the Yarneigh Group, bringing together elite schools, young football talent, commercial partners and supporters through a premium tournament experience. More than a football event, the tournament serves as a live demonstration of the Group’s integrated operating model. Through Yarneigh Sports Group, the competition is conceptualised, commercialised and managed as a sporting property. Yarneigh Studios leads the brand strategy, creative development, event experience, content production and digital storytelling. Yarneigh Logistics supports event operations, transportation and on-the-ground infrastructure, while the broader Yarneigh network delivers partnerships, hospitality and audience engagement. From property development and sponsorship integration to event production, live content, social media and post-event storytelling, the Next Level Premier Cup showcases how the Yarneigh Group combines its specialist businesses to create, produce and grow experiences that extend far beyond the final whistle.

Client/Brand: Next Level Premier Cup

Agency: Yarneigh Studios
Production Company: Yarneigh Studios

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