AWARDED
I DID THAT CRAFT AWARDS
Judge’s Pick
IDIDTHAT JUDGE
Nwabisa Tolom
AWARDED
09 September 2026
JUDGES COMMENT ON DIRECTION & EDITING CRAFT
“Full disclosure, this came out of my agency, but it’s not my work, so pls don’t call nepotism It was just one of those pieces that immediately stood out to me.
There’s a lot packed into this film, but nothing feels rushed. Each interaction is allowed to breathe, and the chemistry between the actors makes it all feel considered yet completely organic. The fly-on-the-wall approach brings us into their world without intruding, with the camera keeping its distance and only coming closer for the subtle glances and pauses that give the piece so much texture.
I also love how it takes that uncomfortable moment we all recognise, when you realise you’ve overstayed your welcome at a restaurant, and instead of leaving us with the panic of it, we end on a high. What stays with you is everything that happened around the table before.
The direction and edit feel like an exercise in trust and restraint. Trusting the performances, the pauses and the smaller human moments to do the work. A lot is being said without much being said at all.”
– Nwabisa Tolom, Creative Director at TBWA\Hunt Lascaris
I DID THAT CRAFT AWARDS
Judge’s Pick
IDIDTHAT JUDGE
Lebogang Rasethaba
AWARDED
09 September 2026
JUDGES COMMENT ON DIRECTION
“Judging is an important intervention in the process of creativity because it’s a message to the world that we need to make more adverts like this. And we need to make more adverts like Alexa Wilson’s Bernini. This advert is simply brilliant. I love the cadence of the advert, oscillating between immersive human moments and observational fragments of cinema. At moments, I feel like I am at the table, part of the conversation, connecting to the characters in a sincere and empathetic way, and the next, the film breathes in a measured mid shot, showing the self-awareness and restraint the storyteller has, allowing the visuals to be therapeutic. We are so starved of original thought; the internet has made culture homogeneous, so we crave originality, we crave human connection, and we look to filmmaking for that, and this piece gives us that.”
– Lebogang Rasethaba, Director at Egg Films
View I DID THAT Craft Awards August 2026 showcase
CREDITS
Client/Brand: Bernini
Cider And Fabs Cluster Lead: Dino D’Araujo
Cider And Fabs Cluster Lead: Maija
Senior Brand Manager: Paigon Prince
Brand Manager: Mercedes Phillips
Assistant Brand Manager: Slate Solomans
Agency: TBWA
Chief Creative Officer: Carl Willoughby
Creative Director: Lauren Meyer
Creative Director: Juliet Honey
Producer: Nonhlanhla Khanye
Business Unit Director: Debbie Laing
Film Production Company: Darling Films South Africa
Director: Alexa Wilson
Executive Producers: Melina Mcdonald and Lorraine Smit
Producer: Saskia Finlayson
Cinematographer/DOP: Jason Prins
1st Ad: Marcy Trout
Production Manager: Lumka Stone
Production Art Director: Naobie Noisette and Renate Schulz
Wardrobe Stylist: Melissa Henderson
Packs Specialist: Nicholas Klemp
Casting: Zest Casting
Grips: Itumeleng Mdodana
Gaffer/Lighting: Brandon Daniels
Hair & Makeup: Roxanne Bayman-Moolman
Unit Manager: Riaan and Juliana Serfontein
Sound Operator: Michael Snyman
Editing Company: Post Modern
Offline Editor: Will Kalmer
Post Production Facility (Online): Post Modern
Grader/Colourist: Nick Apostolli
Music/Sound Composition: William Kalmer
Sound Designer: Ammo Moses
Recording Studio: Ammo Moses
Sound Engineer: Ammo Moses
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
