Hunter’s Iced ‘Refreshes Like Nothing on Earth’
Hunter’s Iced ‘Refreshes Like Nothing on Earth’ – Behind the Scenes
ABOUT THE WORK
We collaborated with director Kyle Lewis and Egg Films, alongside VML South Africa, on the new Hunter’s Iced campaign, an ASMR-inspired celebration of craft, texture and sound.
Just as the visuals were captured entirely in-camera, we (Pressure Cooker Studios) took the same hands-on approach to the audio. Rather than reaching for library effects, we spent a day on our Foley Stage creating every sound specifically for every shot, capturing the product and how it interacted with the world of the film. Hunter’s Iced cans were plunged into buckets of ice and freezing water, broken glass was used for extra-crispy cracks, and leeks were snapped and twisted for unexpected textures.
These recordings were layered and shaped into the tactile, ASMR world of the film, bringing the viewer closer to every crack, splash and movement. It is designed to give you goosebumps and bring the brand’s ‘Refreshes Like Nothing on Earth’ promise to life.
CREDITS
Brand/Client: Heineken
Agency: VML SA
Executive Creative Director: Nhlanhla Ngcobo
Senior Art Director: Tumi Mkhuseli Sethebe
Senior Copywriter: Tebogo Jonas
Integrated Producer: Linda Hauser
Film Production: Egg Films
Director: Kyle Lewis
Producer: Vjorn du Toit
Post: Mushroom Media
Offline Editor: Anthony Lee Martin
Grade: Kyle Stroebel
Online: Sarah Kwan
Sound Studio: Pressure Cooker Studios
Creative Director: James Matthes
Creative Producer: Astrid Iverson
Audio Engineer and Final Mix: Alex Smillie
Foley Artists: Denys Marcel and Angelique Murray
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
