ABOUT THE WORK
As South Africa prepared to welcome the world for the G20, SANRAL launched a campaign that celebrated the roads connecting the nation to the global stage.
More than just showcasing infrastructure, the campaign positioned SANRAL as a driving force behind connecting, progress, and national pride. This campaign highlighted the vital role the country’s road network plays in moving people, supporting economic growth, and preparing South Africa to host one of the world’s most important international summits.
The campaign reminded South Africans that every journey begins with the roads that keep the nation moving.
CREDITS
Brand/Client: SANRAL
Agency: Blueprint Communications Group
Executive Creative Director: Eureka Nkese / Itsoseng Matsane
Film Production Company: Blueprint Communications Group
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
