ABOUT THE WORK
As South Africa emerged from the challenges of COVID-19, SANRAL embarked on a new chapter that placed people at the centre of progress. The campaign marked a shift in focus, recognising that building roads is also about building businesses and opening doors for SMMEs and subcontractors, helping shape the country’s future.
By celebrating the people behind the project, New Beginnings reflects SANRAL’s commitment to transformation, inclusion, and shared growth. It highlights an organization investing not only in infrastructure, but in the communities and entrepreneurs driving South Africa forward.
CREDITS
Brand/Client: SANRAL
Agency: Blueprint Communications Group
Executive Creative Director: Eureka Nkese / Itsoseng Matsane
Film Production Company: Blueprint Communications Group
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
