Hansa Pilsener ‘There’s a beer for you – Okrrr, What’s Gucci, Spill the Tea’

Hansa Pilsener ‘There’s a beer for you – Gucci’

Hansa Pilsener ‘There’s a beer for you – Okrrr’

Hansa Pilsener ‘There’s a beer for you – Spill the Tea’

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Saf Sindhi

AWARDED
29 May 2025

JUDGES COMMENT
“It’s funny, it’s fresh, and it’s insightful AF. While most brands are chasing Gen Z, this one does the exact opposite and that’s exactly why it’s been standing out in jury rooms.”

– Saf Sindhi, Founder & CCO of Bananas

CANNES PREDICTIONS
Judge’s Pick

IDIDTHAT JUDGE
Danni Pinch

AWARDED
29 May 2025

JUDGES COMMENT
“Maybe I’m just old but love these ads. And the “not for sale to people under the age of 30.” Is the cherry on top. Delivery is also spot on.”

– Danni Pinch, Executive Creative Director at Accenture Song

View South Africa’s Cannes Predictions 2025 showcase

Radio & Audio-First | Broadcast – Series
Radio & Audio-First | Craft – Writing – Series
Radio & Audio-First | Use of Humour

View One Show 2025 Finalists Showcase

Loeries Campaign Gold | Radio Station Commercials

View Best of Radio & Radio Crafts Showcase

Third Place | Radio & Audio

View Creative Circle Best of the Year 2024 Showcase

Brand: SAB (ABINBEV)
Product: Hansa Pilsener
CMO or Marketing Director: Vaughan Croeser
Marketing Manager: Arné Rust

Agency: Joe Public
Regional Agency Group: Joe Public
Account Management: Jeanne Rosenberg
Agency Art Director: Mzuyanda Swartbooi, Andrew Jones, Lisa Asani
Agency Managing Director: Khutala Gala Holten, Mpume Ngobese
Agency Producer: Evelyn Bonase
Chief Creative Officer: Pepe Marais, Xolisa Dyeshana
Creative Director: Tshepo Tumahole
Executive Creative Director: Brendan Hoffmann
Strategist: Leigh Taylor
Writer: Daniel Fisher, Nandipha Damoyi

Recording Studio: StudiJoe

Media Agency: (Not an IDIDTHAT Member)

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.