Pretty Neat may describe itself as a boutique production company, but its capabilities aren’t small-fry. Launched by director Alex Fynn and Executive Producer Tassyn Munro Fynn, Pretty Neat takes on projects of all sizes, from big brand campaigns to intimate shoots. And at the core of their offering is a philosophy that we love; ‘create moving pictures that move people.’

Long-time collaborators, partners and great humans Alex and Tassyn come with years of filmmaking experience, working on everything from long-form award-winning Television shows to big brand ads. In 2021 they opened the doors to Pretty Neat, setting out to be an agile offering where they can service almost any project thrown at them. Building on their expertise the company has quickly evolved into an established commercial production company.

Pretty Neat EP Tassyn says, ‘We recognized a gap in the industry. There was a distinct divide between production and post-production. Our vision? To bridge that gap. Alex and I have always played dual roles – him as the director and me as the producer. Throw editing into the mix, and you’ve got the three pillars of a successful production company. Our aim was to create a unique hub – a space where all these departments fused seamlessly.’

But it wasn’t just about merging tasks. It was about fostering a space where creativity wasn’t just welcomed but prioritised. Where talented folks could come together and let their creative juices flow.

And why the name Pretty Neat? Tassyn says, ‘It’s all about balance for us. The delicate dance between “pretty” and “neat”, both aesthetically and in essence. Pretty is as neat, as neat is Pretty. The name echoes our design philosophy and even more importantly, our working ethic. We’re all about creating without egos, ensuring that everyone, whether you’re part of the crew, a client, or an agency, leaves a project thinking, “That was Pretty Neat!” It’s our nod to ensuring a comfortable, collaborative, and creative experience for everyone involved. Plus, amidst all the serious business of filmmaking, our name is a gentle reminder – don’t forget to laugh and find joy in the process.’

Growing their offering over the years the company is also now set to expand its post roster, which is currently comprised of – Louise Bruwer (Editor), Alex Fynn (Editor), Nicolai Groudev (VFX & Online) & Sne Dladla (Music Production), but more on that in the next few months. For now, let’s meet the Pretty Neat Directors.

Pretty Neat Director Alex Fynn

Alex Fynn is an accomplished director and co-founder of Pretty Neat with a string of awards to his name – no seriously – as director and editor for the internationally acclaimed satire series, Puppet Nation ZA, Alex earned an International Emmy nomination. Literal goals achieved!

His exceptional ability to direct (and edit) some of the most hilarious sketch comedy work to come out of our country, while working on some of the most pressurised deadlines that a weekly satire show can offer, has moulded Alex into an extremely talented filmmaker who thrives in collaboration and late-nights. His work on the show also saw him winning three South African Film and Television Awards, including recognition as the Best Comedy Director and Best Editor. As a commercials director he has worked with top brands like Virgin Active, Puma and Pizza Hut and conceptualised and directed a Red Bull Music Video for South African artist Rouge, which won the 2018 SAMA Music Video of the Year – Alex’s work speaks of a director fast on the rise.

‘Alex is a passionate filmmaker and director with a refined aesthetic and nuanced storytelling ability. His keen eye for the chic and unconventional pairs seamlessly with his authentic viewpoint on humanity, always finding innovative ways to wield the camera,’ says Tassyn.

When he’s not collecting awards, Alex loves travelling, his poodle, music and tech and when he is directing, he’s making ads like these…

‘At Pretty Neat we have a very high standard internally and are constantly striving to create work that punches well above the expectations of our clients. We are incredibly dedicated to creating work that moves our audiences and leaves a lasting impression on every person who watches it,’ says Alex