Yaga ‘Open For Business’
IDIDTHAT Craft Awards August 2024 – View Showcase
ABOUT THE WORK
Ka-ching! AK makes the perfect sale with Yaga. It’s power to the people, fashion style. Yaga is a secure online selling and shopping platform for preloved fashion that lets anyone sell fashion items to anyone, anytime. And when approached by Rapt Creative, Yaga’s agency, to create a new campaign of three spots, Spitfire Co-Founder and Director AK stepped up to add his own inimitable style and experience to the concept.
Featuring “personalised” brands Mike, Nicky’s, Enoch and Karen Klein – and their sole proprietors – AK takes the viewer behind the labels, as preloved items are carefully selected and buyers seduced and sold unique couture, simply, safely and affordably. AK’s experience shines out once again as he moulds together multiple locations, a flamboyant cast and cheeky humour with superb styling to bring home the advantages of using Yaga to recycle fashion – and cash – in the easiest way possible. Now anyone can do a little fashion business. But not anyone can turn your board into a winner.
CREDITS:
Brand: YAGA
YAGA SA Growth Manager: Lize de Klerk
Agency: (Not an IDIDTHAT Member)
Partner: Marco Santarelli
Chief Creative Officer: James Cloete
Art Director: Jack Singer
Copywriter: Olivia Scharrer
Account Lead: Hester Robb
Production House: Spitfire Films
Director: AK
Executive Producer: Liesl Lategan
Producer: Peta Sacke
Producer: Bale Makola
Production Manger: Relebohile Thianye
Post supervisor / Post producer: Ed van Blerk
Cast Coordinator: Hloni Ntsooa
1st Assistant Director: Adriano Franco
DOP: Alard de Smidt
2nd Cam Operator: JT Moatshe
Focus Puller: JP Turvey
Loader: Mamello Hlongwane
DIT: Ryan Sheppard
VTO: Thando Ntombela
Photographer: Warren van Rensburg
Key Grip: Gerrit van Zyl
Best Boy Grip: Thabelo Kholoane
Assistant Grip: Gontse Mofokeng
Key Gaffer: Jean du Plessis
Best boy lighting: Sibusiso Ngubeni
Spark: Mpumelelo Manana
Spark: Sabelo Nkosi
Spark: Odwa Mfazi
Generator Operator: Jonathan Abdo
Sound Technician: Ruan de Wilzin
Art Director: Amber-Jade Geldenhuys
Props master: Connor Ralphs
Props standby: Danii Strydom
Props Assist: Anja Bredell Pieters
Props driver: Zikele Gwangwa
Props driver: Thabang Motsisi
Art Assistant: Thabo Menzi
Wardrobe stylist: Izolina de Vasconcelos
Wardrobe Assistant: Sandra Martins
Wardrobe Assistant: Thuli Mlanceni
Hair & make-up: Tammy Mbambo
Hair & make-up: Khaya Mhleli
Unit manager: Steve Watchhorn
Unit assistant: Tshepo Stuurman
Security: Thuso Security
Medic: Neo Maponya
Production Assistant: Tristan Robson
Production Assistant: Thando Msomi
Production Assistant: Neo Dlukulu
Production Assistant: Shane Nkwane
Catering: Umsamo
Driver: Thomas Chauke
Post-Production
Post-Producer: Ed van Blerk
Offline Editor: Ryan Noord Young
Colourist: Jarred du Toit
Online Editor / VFX: Bradley Glossup
Final Mix: Nathi Luthango
Composer: Angelique Anthony
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
