Ultra Pet ‘The Look of Love’

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Cindy Lee

AWARDED
10 September 2025

JUDGES COMMENT ON (CRAFT MENTION) SOUND – ORIGINAL MUSIC CRAFT
“If it feels like it was written just for the ad then it deserves a craft mention. It makes me want to run home to my dogs. It’s cute, it’s cuddly and it made my tail wag.”

– Cindy Lee, Director at The Star Film Company

View IDIDTHAT Craft Awards August 2025 showcase 

That look of love that we receive from our pets is irreplaceable. All they require is; safety, love and food. In return, they give us everything.

Client: RCL Foods
Brand: Ultra Pet
Geran Moodliar
Ashleigh Van Zyl
Shelley Schwimmbacker
Creative Consultant: Mike Barnwell

Production Company: They
Director: Alan Irvin
Executive Producer: Darren Gordon
Producer: Roxy Truter/ Darren Gordon
Assistant Director: Greg Martin
DOP: Jared Paisley
Stills Photographer: David Prior
Art Director: Tiago Rodrigues
Props Master: Travis McNeill

Post Production: Tessa Ford Post
Editor: Jade de Jager
Producers: Mandy Biart / Tarryn Reddy
Colourist: Nic Apostoli
Online Operator: Davrin Wong

Music & Sound:
Music Written & Composed by: Matthew Mole
Final Mix: Audio Militia
Engineer: Garrick Jones
Producer: Maureen Mopai

Cast: Minki Van Der Westehuizen / Elana Afrika / Matthew Mole

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.