Klipdrift 'May the Klips Be With You'

IDIDTHAT Craft Awards August 2025 – View Showcase

ABOUT THE WORK
If there is one thing we know, it’s that us South Africans love Klippies & Coke? It’s what we live for. It’s what Friday, Saturday, Sundays, Tuesdays, and Thursdays are all about. There’s no doubt. If you’re a South African and your heart pumps green and gold, then you love a Brannas. Yet, we’ve never given the dop an official name and it’s criminal.

After a couple of weeks of name-chucking and banter, something magical happens. Prins and Lionel, stumble into three Springbok legends at a bar. Including none other than Deon Fourie… Brannas himself. This is it. Their World Cup final. Time to deliver every nickname they’ve cooked up with the confidence of men who’ve been rehearsing in the mirror.

The timing of the film was no accident, it dropped just as rugby fever kicked off and Klipdrift renewed its sponsorship with the Springboks. The humour lands on a few levels, from proudly unhinged names like Klipney Houston, A Klipflix Original and Brancois van Coke, to smart nods to players like Brannas for Deon Fourie and Klippie le Roux for Willie. And since we knew the Boks couldn’t act to save their lives, we just got them to nod along, which in our humble opinion only made it funnier.

For the brand, the humour does more than entertain. It builds love. It makes Klipdrift feel like it’s in on the joke with the rest of the country. It turns a drink into a cultural conversation. And in a category full of clichés and empty nostalgia, it gives Klipdrift something rare. Real affection.

Because no matter how you drink your brandy & coke, met ys, measured with four fingers, or only during the rugby. It Must Be Klippies.

CREDITS:
Client/Brand: Klipdrift
Commercial Brand Manager: Luwanda Mxhosana
Head of Spirits: Mncedisi Jekwa
Commercial Brand Manager: White Spirits: Mpho Pula

Agency: (Not an IDIDTHAT member)

Film Production & Crew
Production Company: They
Director: Alan Irvin
Executive Producer/Producer: Darren Gordon
Producer: Ayanda Tshabalala
Producer: Di Du Toit
Production Manager: Anthony Abduraghmaan
Photographer: David Prior
1st AD: Cameron Hadlow
Director’s Assistant: Katie Pascoe
DOP: Zenn Van Zyl
BTS: Frans Marais
Gaffer: Clint Stone
Key Grip: Eric Lolo
Sound Operator: Siya Stuurman
Art Director: Laurence Bishop
Wardrobe Stylist: Robin Osrin