Toyota ‘It’s not just a Bakkie’
IDIDTHAT Craft Awards December 2024 – View Showcase
CRAFT MENTION (DIRECTION)
Toyota ‘It’s not just a Bakkie’
Patriot Films | Anton Visser
Awarded by Justice Mukheli
Judge’s comment: ‘I absolutely love the story and how it’s told. It’s simple, heartfelt, and so beautifully crafted. Watching the grandfather’s journey to make the little Hilux is such a joy, it’s a small, personal mission, but it carries so much meaning. The way the story unfolds is seamless, and every moment feels intentional. Anton tells this story with so much care and attention to detail that it leaves a lasting impression. Simple, genuine storytelling like this always stands out to me.’ – Justice Mukheli, Director at Romance Films
ABOUT THE WORK
In an ever more fleeting and superficial world we value things that are honest, authentic and enduring. And there’s nothing more steadfast than a Hilux, as Anton shows in his beautiful new piece for Toyota and agency Publicis.
CREDITS
Brand: Toyota
Product: Hilux
SM Marketing Advertising & Digital: Rethabile Bopape
Manager Marketing Advertising & DTP: Buyisiwe Khanyile
Agency: Publicis Groupe
Chief Creative Officer: Peter Little
Creative Directors: Wessel Stolz and Clayton Swartz
Group Account Director: Shiraz Mackenzie
Production Lead: Sally Walland
Film Production Company: Patriot Films
Director: Anton Visser
Executive Producer: Zayd Halim
Senior Producer: Deenan Naidoo
Production Manager: Kelly Grobler
Post Production: Deliverance Post
Offline Editor: Kobus Loots
Post Producer: Paula Raphael
Colourist: Terry Simpson
Online: Marco Raposo de Barbosa
Audio & Final Mix: Howard Audio
Original Music: Adam Howard
Sound Design: Paul Theodorou
Crew
1st Ad: Wendy Alport
DOP: Werner Maritz
Focus Puller: Reg Maritz
Drone and Gimbal Operators: Big Bird
Art Director: Andree Du Preez
Wardrobe Stylist: Victoria Moronell
Hair & Make-Up: Zenique Gordon
BTS Photographer: Reezo Hassan
Casting Comapny: (Not an IDIDTHAT member)
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
