PROJECT DESCRIPTION
We all have that inner voice. The motivational speaker, the cautious one who shows up when it comes time to make a decision — “the voice of reason”.
What if you could see your voice of reason personified, standing before you as you’re about to make questionable decisions?
This is the idea behind Wunderman Thompson’s latest brand spot for Topo Chico Hard Seltzer. A brand campaign with a responsible message: Uz’Bheke – Check yourself. We partnered with Nomzamo Mbatha and director duo ALEXREZA to bring this to life. Proving that you can have fun and still be responsible.
IDIDTHAT MEMBER CREDITS
Agency: Wunderman Thompson South Africa
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
