Everyone knows the caveman archetype: wild, unkept and a little… savage. The perfect metaphor for a wild, unkept beard. So cavemen were used in this campaign to represent what a difference our client’s products make for men’s beards. Which is why our concept shows cavemen with perfectly sculptured beards. The High Street’s range of beard oils, tonics, balms and moustache wax will take the woolly mammoth out of any man’s facial hair.
