Supersportbet 'Baggage Collection'

AWARDED

I DID THAT CRAFT AWARDS
Judge’s Pick

IDIDTHAT JUDGE
Lebogang Rasethaba

AWARDED
09 September 2026

JUDGES COMMENT ON DIRECTION
“Good adverts are a great human insight that sustains throughout the creative process, and isn’t lost when we come to the filmmaking part of the process. I love a good advert, and by good advert I mean, a piece of communication that delivers on its promise, solving a business problem with a creative solution. Waiting for luggage is a gamble and when you get it first, you feel like you have won. It’s a brilliant insight that is expertly executed. Again, every second of advertising we see on TV is a betting advert and we all have betting advert fatigue but this advert is a touch above the rest. I love the performances, they play in a world of hyperbole but the set up allows for it. I know I am being advertised to, but advertised to in a smart, engaging and memorable way.”

– Lebogang Rasethaba, Director at Egg Films

View I DID THAT Craft Awards August 2026 showcase

ABOUT THE WORK

“Baggage Collection” was part of a campaign we produced for M+C Saatchi Abel and their Client Supersportbet.

CREDIT

Brand: Supersportbet
Brand Marketing Manager: Hayley Trueman, Karin O’Donoghue

Agency: M+C Saatchi Abel
Partner & ECD: Jake Bester
Creative Director: Andrew Pullen
Copywriter: Tom Kratz
Group Account Director: Joshua Sonn
Senior Producer: Rochelle April

Production Company: Your Girlfriend
Director: Morgan Dingle
Executive Producer: Linda Bogle
Line Producer: Ashish Doman
Production Coordinator: Kim Rupping
Director of Photography: Alard de Smidt
1st Assistant Director: Bob Wilkins
Production Art Director: Stephanne Erasmus
Wardrobe Stylist: Skylar Kade
Make-Up & Hair: Lesley Ann Solomon
1st Camera Assistant/Focus Puller: Sean Rau
Gaffer: Tobie Smuts
Key Grip: Elrick Davids
Sound Technician: Siya Stuurman
Unit Manager: Jo Isaacs
Medic: Dom Rossouw
Casting: Lee-ann Hendrickse
Offline Editor: Morgan Dingle
Colourist: Nic Apostoli/Comfort & Fame