Sonnenglas Brand Film
IDIDTHAT Craft Awards October 2024 – View Showcase
Sonnenglas Brand Film
Bioscope Films | Jessie Zinn
BEST IN CRAFT (DIRECTION)
Awarded by Sibs Zihle
CRAFT MENTION (DIRECTION)
Awarded by Monde Gumede
Sib’s comment: ‘This just comes together like a craft masterpiece. It gave me all the feels. Jessie beautifully captures the essence of Sonnenglas through evocative storytelling and stunning visuals. Her direction is meticulous, seamlessly blending natural light and intimate close-ups to convey warmth and authenticity. The pacing and composition draw me make me want to keep watching this serene, hopeful world the film portrays.’ – Sibs Zihle, Creative Director at Ogilvy South Africa
Monde’s comment: ‘Jessie has this unreal ability to take everyday moments and turn them into entire worlds. It’s no easy feat to make a montage-driven film feel so rooted in character, but she nails it by finding this golden thread of humanity that neither leans on dialogue or cliche to make its mark. There’s something here that’s working on an almost spiritual level. You see it in her documentary work, and it’s all over this project too. On craft, the sound design is both grand and intimate, and her images are really stunning. In a time when everyone’s going for fake film flashes, glitchy fast-paced edits and euphoria lighting, Jessie’s frames feel refreshingly restrained and intentional. Hats off to the team for creating something so thoughtful and beautifully crafted.’ – Monde Gumede, Director at SHIBOBO!
CREDITS
Brand/Client: Sonnenglas
Film Production: Bioscope Films
Director: Jessie Zinn
Executive Producer: Daniel Kaplan
Producer: Maurice Dingli
DOP: Josh Levi
1st AC: Mari Schultz
PM: Kelly Grobler
Editor: Will Kalmer
Music & Audio: (Not an IDIDTHAT Member)
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