To relaunch the Simba Chips brand with a younger, more contemporary appeal, Ogilvy Jo’burg teamed up with Star Films and director Tebza to bring the creative concept of The Sound of Flavour to life. Working with DJ Maphorisa to create an amapiano soundtrack, and a group of young fashion designers who created a spectacular look and style for each flavour, the team created a unique TV commercial celebrating the inimitable taste of Simba chips with true South African flavour.


Agency: Ogilvy Johannesburg
Director: Tebza Malope / The Star Films Company
DOP: Adam Bentel / Krewkut
Post Production: Left Post
Sound Engineer: Audio Militia / Gareth
Sound Studio: Audio Militia / Gareth

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