Salvation Army ‘Papa’
Salvation Army ‘Mama’
Salvation Army ‘Koko’
South Africa’s Cannes Predictions 2025 – View Showcase
South Africa’s D&AD Showcase 2025 – View Showcase
AWARDED:
D&AD 2025
Wood Pencil | Radio & Audio: Commercial Campaigns
Loerie Awards 2024 – View Best of Radio & Radio Craft Showcase
AWARDED
Loerie Awards 2024
Loeries Campaign Gold: Radio Station Commercials
Loeries Campaign Craft Gold: Radio Crafts – Performance
Loeries Campaign Craft Gold : Radio Crafts Writing
Creative Circle Best of the Year 2024 – View Showcase
Creative Circle Best of the Year 2024 – Second Place | Radio & Audio
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
CREDITS
Brand/Client: Salvation Army
CMO or Marketing Director: Major Thataetsile Semeno
Marketing Manager: Major Thataetsile Semeno
Agency: The Odd Number
Account Management: Lerato Sitole, Tatiana Drakoulas
Agency Art Director: Lindo Msibi
Agency Managing Director: Xola Nouse, Taryn Coetzee
Agency Producer: Rephethile Kgwale
Chief Creative Officer: Sbu Sitole
Creative Director: Thabang “Tipi” Manyelo
Executive Creative Director: Terry Mckenna
Strategist: Rayhaan Mehtar
Sound Designer: Tlotleho Mohlahlane
Writer: Thabang “Tipi” Manyelo
Performance: Candice Modiselle, Thabang Manyelo, Maxhoba Maponya
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
