SAB Sharp 'Deon Sampson'

SAB Sharp ‘Deon Sampson’

IDIDTHAT Craft Awards October 2024 – View Showcase

ABOUT THE WORK
This project is incredibly close to my heart – an opportunity to create a positive impact against the horrific landscape of drunken driving in SA. With that opportunity came the weight and responsibility of telling these difficult stories; traumatic, senseless moments in time that have irrevocably affected these families’ lives. I wanted to make sure we capture these stories with as much honesty, integrity, respect and dignity as possible – from the moment we engaged with the families until the shoot days and final edit. That included meticulous planning and having a trauma counsellor on set too. One huge challenge is the balance of hard-hitting and sensitivity because ultimately we want to grab the viewer and make them think twice before getting behind the wheel after drinking.

CREDITS
Brand/Client: SAB Sharp

Agency: (Not an IDIDTHAT Member)
CCO: Melusi Mhlungu

Film Production: Bioscope Films
Director: Fausto Becatti
Producer: Ofentse Moremi
Executive Producer: Daniel Kaplan
Producer: Lee-Anne Jacobz
Line Producer: Naledi Kgope
1st AD: Travis Nel
DOP: Fabian Vettiger
B Cam Operator: Josh Marais
1st AC – Camera A: Reg Maritz B Cam
1st AC: Ed Hollis
Gimbal Tech: Honathan Searle
Sound: Jonathan Applegate
Gaffer: Tobie Smuts
Key Grip: Eric Lolo
Art Director: Andree Du Plessis
Wardrobe: Elliot Ndimeni
Hair & Make Up: Chantelle Candice Brown
Editor: Julian Redpath
Colourist: Terry Simpson