Rocomamas ‘RnB’

Rocomamas ‘Interpretive Dance’

Rocomamas ‘Maskandi’

Rocomamas ‘Parrot’

WISH IDIDTHAT September 2025 – View Showcase

ABOUT THE WORK
Rocomamas aren’t normal and neither are these radio ads. We set up the tropes of radio advertising and proceeded the mess with them the best we could. The results were some not normal radio spots to reintroduce Rocomamas as the most not normal burger joint in SA.

CREDITS
Client/Brand: Rocomamas
Brand Marketing Team: Thabang Masinga
Brand CMO: Tumi Sebopa

Agency: LePub Johannesburg
Agency Managing Director: Greg Pfuhl
Executive Creative Director: Graeme Jenner
Creative Directors: Harry MacKenzie, Clayton Swartz
Chief Creative Officer: Pete Little
Agency Art Directors: Clayton Swartz, Jan van Biljon, Emily Perring
Agency Producer: Tsakane Mogale
Account Management: Greg Pfuhl
Writer: Harry MacKenzie
Strategy: Kurt Josse

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.