Pnet ‘Work Husband’

 Pnet ‘Work Dad

Pnet ‘Work Kids’

WISH IDIDTHAT September 2025 – View Showcase

ABOUT THE WORK
It’s often said you have to put family first. Even Vin Diesel in the Fast & Furious movies repeatedly tells us that family is everything. However, it’s a fact that we end up spending more time at work than we do at home and so we spend more time with our colleagues than we do with our actual family. That’s why we’ve even taken to calling some co-workers our work husbands, work wives or work kids. Our co-workers become our work family and if you’ve got the wrong job or the wrong “work family”, it can make the majority of your days feel awful. It can be a hopeless feeling being stuck in a job that you don’t like, with people who don’t appreciate you the way they should. That’s where Pnet comes in. Pnet is a job portal that helps candidates find new career opportunities. And, Pnet wants you to know that while you can’t choose your family, you can change your work family. So, if you’re not having a great time at work, go to Pnet and find the job you deserve.

CREDITS
Client/Brand: Pnet
Brand Manager: Michelle Dobson
Marketing Manager: Thulile Gama

Agency: Machine_
Executive Creative Director: Jabulani Sigege
Chief Creative Officer: Peter Little
Creative Director: Clayton Swartz, Kate De Bruyn
Account Management: Mara Diavastos
Agency Managing Director: Robyn Campbell
Agency Producer: Divyan Govender
Writer: Matthew Shafto

Recording Studio: (Not an IDIDTHAT member)

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