Parker ‘Signature Sounds’
Loerie Awards October 2024 – View Best of Digital Showcase
AWARDED
Gold | Digital: Use of AI
Silver | Design: Design for Digital
ABOUT THE WORK
To celebrate over 135 years of Parker’s history, an undertaking began to commemorate those who have moved history forward with their Parker pens, by rediscovering their unheard works.
We recreated the voices of three revered 20th century writers using AI and rediscovered nine of their previously unheard works. The voices, reconstructed from scarce historical recordings, resurrect the Signature Sounds of Dylan Thomas, Graham Greene, and Sir Arthur Conan Doyle.
This collection of stories brings these writings to life for the first time with audio.
Presenting a collection of nine rediscovered, once-lost, and lesser-known masterpieces by three illustrious writers of the 20th century. This archive aspires to commemorate these works through audio for the very first time, powered by AI. The voices, reconstructed from well-documented recordings, bring to life the Signature Sounds of Dylan Thomas, Graham Greene, and Sir Arthur Conan Doyle. Discover their previously unheard works, presented by Parker Pens.
CREDITS
Client/Brand: Parker
Product: Parker Pens
Brand Manager: Aruna Desai
Brand – CMO or Marketing Director: Shaun Attwell
Agency: One Over One
Executive Creative Director: Roberto Adamo
Account Management: Megan Loock, Kylie Winterbach
Agency Art Director: Dominic Evans, Jordan Staal, Roberto Adamo
Agency Managing Director: Kenneth Garvie
Media Planner/Strategist: Livania Carnello
Programmer/Software Dev: One Over One
Project Manager: Megan Loock
Researcher: Kayleigh Jindrich
Social Media & Community Management: Livania Carnello
Writer: Kayleigh Jindrich, Moya McAfee
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
