Paramount ‘Say Yes To Rest’

PROJECT DESCRIPTION:

The “Say Yes to Rest” campaign was a project aimed at promoting mental health and self-care by encouraging individuals to take breaks, particularly on South Africa’s Workers Day and Freedom Day. The campaign emphasized the significance of rest and self-care in a fast-paced world, urging people to prioritize their mental health. Our team created a range of on-air and digital social media marketing assets to achieve this goal.