Bohemian and Paramount’s partnership is centred on promoting education and giving back to the community. In 2022, we worked together on various initiatives that aimed to raise awareness about important social issues, celebrate South African culture, and promote mental well-being. One of our initiatives was the Heritage Day campaign, which focused on highlighting the diverse cultural heritage of South Africa. By shining a light on the unique aspects of different communities, we aimed to encourage appreciation and understanding among people from diverse backgrounds.