When SHUETI was asked to come up with a concept for the Breaking Boundaries campaign for apparel brand Mystic, he created the A TO X concept. It focuses on the powerful force of gravity — a force all Mystic athletes defy. In this project, the abstract and conceptual mind of SHUETI brings an exciting style to the Eyeforce portfolio.

Client/Brand: Mystic

Production & Crew
Production Company: Eyeforce
Director: SHUETI
D.O.P: Arthur Neumeier
Editor: Bjorn Baay

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