MTN ‘Summer’
IDIDTHAT Craft Awards December 2024 – View Showcase
CRAFT MENTION (EDITING CRAFT)
MTN ‘Summer’
Post Modern | William Kalmer
Awarded by Shane Forbes
Judge’s comment: ‘Special Craft Mention to William Kalmer at Post Moden for this one. Using stock is never easy or that fun but the way he has combined stock, shot footage and animation makes for a nice piece of craft. Re-watching I noticed more and more craft detail that I might have missed on the first watch. Solid. Please note* While I work at the agency that made this spot, I had no input or participation in this project whatsoever.’ – Shane Forbes, Executive Creative Director at TBWA Hunt Lascaris
ABOUT THE WORK
In this MTN commercial, we celebrate South Africa’s journey as a winning nation over the past 30 years, honouring achievements across sports, culture, and innovation. It’s a campaign that blends national pride with the thrill of winning, showing that with MTN, everyone can be a part of South Africa’s success story.
CREDITS
Brand: MTN
GM: Brand Managing & Marketing: Robyn Lewis
Manager – Brand Architecture and Governance: Banele Sibunzi
Head: GTM & Integrated Marketing: Kholo Magagane
Managing Director MTN United: Deidre Lodwing
Agency: TBWA
CCO: Carl Willoughby
ECD: Keith Manning
Creative Directors: Sean Harrison & Justin Gomes
Senior Writer: Nox Masuku
Senior Art Director: Ronald Mabe
BUD: Sheharazaad Allie
Account Director: Zaiboonissa Pheerbhay
Senior TV Producer: Nonhlanhla Khanye
Film Production: Darling Films
Director: Zee Ntuli
Executive Producers: Melina McDonald & Lorraine Smit
Producer: Nicci Cox
Cinematographer: Brandon Blight
Production Art Director & Wardrobe Stylist: Nao Serati
Directors Assistant / Researcher: Annalize Mostert
Post Production:
Editing Company: Post Modern
Offline Editor: William Kalmer
Grade / Colourist: Kyle Stroebel
VFX / Animation: Sebastian Burger / Callum Stout
Online Artist: Marco De Barbosa / Blake Prinsloo
Post Producer: Leanne Schalekamp / Alison Massey
Music: Original Stimela track remixed by Luc Vermeer / Vocals by Parktown Boys
Recording Studio: Sterling Sound
Sound Designer: Lorens Persson
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
