Heineken ‘Social Screen’ Case Film

WISH IDIDTHAT September 2025 – View Showcase

ABOUT THE WORK
In South Africa, watching the UEFA Champions League has become a lonely affair. As subscription prices rise, fans have swapped TV lounges for mobile screens. They watch matches alone, on tiny displays, in food courts, parking lots, and quiet corners — disconnected from the communal magic that makes football what it is.

Heineken, a brand built on togetherness, set out to change that. But not with another ad. With an idea that turned isolation into connection — using the very thing causing the divide: the mobile phone.

CREDITS
Client/Brand: Heineken
Marketing Team: Bhavna Mistry, Warrick Wyngaard, Alex Drake
CMO: Andrea Quaye

Agency: LePub Johannesburg
Agency Managing Directors: Greg Pfuhl, Sue Napier
Executive Creative Director: Graeme Jenner
Creative Directors: Harry MacKenzie, Clayton Swartz
Chief Creative Officer: Pete Little
Agency Producer: Nicky Furno
Agency Art Directors: Clayton Swartz, Jan van Biljon
Account Management: Michelle Jardim, Larrique-John Jackson
Strategy: Selae Thobakgale
Writer: Harry MacKenzie, Trevor Sacks

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