During festive occasions, South Africans enjoy soul food, which creates a festive atmosphere of fun and celebration. Very often, a song is created to celebrate the kind of food served during the festivities.
In this campaign, we featured songs about the love of meat, pastries and good old left overs. The adverts are resolved with our campaign line “ Over indulgence under control” which reassures consumers that Gaviscon is the ultimate remedy for overindulgence for any festive occasion.
