Flying Fish Seltzer ‘The Soft Life’
ABOUT THE WORK
The Book of Soft Life with Low Sugar Bae. What goes into living your most authentic and softest life? Flying Fish Seltzer got the answer to that. We had a lot of fun bringing this series to life. Comments from Retang- the “guru” trope is something we all understand and have seen many times before so what I wanted to bring to these slate of ads was to first; localise that trope but also answer the question: “what happens when that man who’s the life of the party, is always entertaining people and all that, grows up… do they leave that life behind? Or do they pass on their tips and tricks to the next generation?” So these ads were my way of showing that you can take the person out of the soft life but you can’t take the soft life out of the person.
CREDITS
Film Production Company: InCommon Productions
Director: Retang Sebeka
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