IDIDTHAT Craft Awards July 2025 – View Showcase

ABOUT THE WORK
In a world of fast fashion and fleeting trends, Shamyra Moodley is building something timeless rich in identity, culture, and care for the planet.

For the “I’ll Rise” series, we spent time with the founder of Laaniraani to understand how personal style can be a form of resistance, and how creativity can open doors for the next generation of South African women.

This episode is a tribute to making something beautiful with what you have and using it to dream bigger.

CREDITS
Brand/Client: INTPA

Agency: (Not an IDIDTHAT member)

Production Film Company & Crew: Eyeforce
Director & DOP: Arthur Neumeier
Co-Director: Raphadu Maphoto
Executive Producer: Samantha Lowe
Pitch Producer: Coco Seignette
Project Lead & Producer: Patricia Simon
Production Manager: Sbusisiwe Luhlongwane
Focus Puller: Kevin Schnider
Production Assistant: Kala Koee

Post Production House: Form Post
Post Producers: Peta Synnot-Marzetti, Patricia Simon
Cape Town Episode Editor: Jaco Läubscher
Composer TVC: Lucas Vidal
Sound Mix: Luis Trujillo Garrido
Colour Grade: Henri Oliver

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.