City Lodge Hotels 'Bedtime Stories'

City Lodge Hotels ‘Bedtime Stories for Business People’ Case Study

City Lodge Hotels ‘Bedtime Stories for Business People’

Bedtime Stories for Business People ‘Boss’

Bedtime Stories for Business People ‘Human Resources’

Bedtime Stories for Business People ‘Conference’

AWARDED
D&AD 2024 – View showcase

Loerie Awards October 2024 – View showcase
Silver: Digital: Social Media Campaign
Silver: Design: Design for Digital

ABOUT THE WORK
Business travel is not fun. Harvard Business Review reports that 75% of business travellers suffer from very high stress levels and lack of sleep. City Lodge Hotels wanted to tackle this problem and use the opportunity to build loyalty among their business guests. So, to help them relax, unwind and get some much-needed sleep, we created Bedtime Stories for Business People – a playful playlist of guided meditations accessed via a microsite. Helping our guests to wake up refreshed and ready to face whatever awful power-pointing, networking or team building awaits them. It’s the least we can do.

CREDITS
Client/Brand: City Lodge Hotels
Assistant Brand Manager: Tammy Taylor
Brand Manager: Zuki Jantjies
Marketing Manager: Colleen Goodman

Agency: TBWA\ Hunt Lascaris Johannesburg
Regional Agency Group: TBWA\
Chief Creative Officer: Carl Willoughby
Executive Creative Director: Shane Forbes, George Low, Steph Van Niekerk
Creative Director: Sacha Traest
Account Management: Cretienne Uys, Debbie Laing, Alet van Jaarsveld, Rohma Hassan
Agency Art Director: Shane Forbes
Designer: Sydney Rheeder
Animator: Louis Du Pisani
Editor: Ryan Paikin
Agency Managing Director: Karabo Denalane
Agency Producer: Kim Hunt
Writer: George Low, Shane Forbes, Greg Lavagna, Paula Andropoulos