Chicken Licken ‘Quiz Show’
IDIDTHAT Craft Awards October 2024 – View Showcase
CRAFT MENTION (DIRECTION)
Chicken Licken ‘Waste Paper Basket, Claw, Quiz Show’
Romance Films | Greg Gray
Awarded by Sibs Zihle
Judge’s comment: ‘Everything about this campaign is about the little things, all adding up to a beautifully crafted piece. The idea is so nice and simple and the craft, from the performances, to the editing and the choice of music, all works together nicely to serve the idea and elevate the humour.’ – Sibs Zihle, Creative Director at Ogilvy South Africa
ABOUT THE WORK
SLIDING INTO SATISFACTION, EVERY TIME.
Chicken Licken Hits the Spot Again with New Campaign for Super Sliders. It is a truth universally acknowledged, that it’s the little things in life that bring the most satisfaction, and nowhere is this more evident than in the stomach-filling contentment & pleasure that Chicken Licken’s new Super Slider Mix 4 delivers.
This simple insight is bought to life in a campaign conceived by Joe Public and directed by Greg Gray from ROMANCE that show small private moments in life that pack a deeply gratifying punch as a metaphor for the satisfaction that the seemingly small Super Sliders bring. Gray once again masters the art of authentic comedic storytelling with this quirky trifecta of shorts that both satisfy and entertain. Each featuring a winning moment in an individual’s very ordinary life, and each told with Gray’s signature attention to detail, performance and craft. Conveying satisfaction in a way that is interesting & entertaining but still subtle enough to be credibly compared to how eating sliders make you feel, is a fine balancing act and the success of these films in no small part due to the brilliant casting, unique characterisation and outstanding performances of the three actors, all of whom one wants to cheer for at the end of each film. Entertaining performances, authentic environments, and an idiosyncratic soundtrack that surprises and delights, all culminate in another irrepressible Chicken Licken / Greg Gray collaboration that hits the humour mark and satisfies the soul.
CREDITS
Brand/Client: Chantal Sombonos Van Tonder
Agency: Joe Public Group
Integrated Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Integrated Executive Creative Director: Assaf Levy
Integrated Creative Director: Michelle Mckenna
Integrated Creative Director: Alexa Craner
Integrated Group Account Director: Kelly Bardon
Integrated Account Director: Sonwabile Mkize
Head of Television & Radio: Diane Cole
Production Company: Romance Films
Director: Greg Gray
Executive Producer: Helena Woodfine
Line Producer: Shannon McDougall
Director of Photography: Adam Bentel
Production Art Director: Wendy Fredriksson
Stylist / Costume Design: Bridget Baker
Head of Research: Maghiel Van Dorssen
Casting Director: Mrs Davies
Casting Director Grays
Casting Principal Actor – Lead: Nancy Sekhokoane
Editing Company: Deliverance
Post Production Offline: Deliverance
Editor: Ricky Boyd
VFX Company: Chocolate Tribe
Post Production Online: Chocolate Tribe
Visual Effects Person: Jean Du Plessis
Music Studio: Pressure Cooker Studios
Music Track: PC_Chicken Licken_La Vida es un Viaje
Music Supervisor: James Matthes
Composer: Elben Schutte
Singer: Charles Summerfield
Producer: Chloe Ellis & Astrid Iverson
Final Mix Studio: Sterling Sound
Sound Engineer: Lorens Persson
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