Chicken Licken ‘Make Your Family Proud’

Chicken Licken ‘Make your family proud’

Loerie Awards 2024 – View Best of Film & Film Craft Showcase

AWARDED
Loerie Awards:  October 2024
Bronze | Film – TV & Cinema Commercials – above 90s

IDIDTHAT CRAFT AWARD WINNER
IDIDTHAT Craft Awards – View showcase
Best in Craft & Craft Mention | April 2024

Judges comment: ‘I was sucked into the story right from the start, meeting our hero and then being rewarded along the way with some excellently dumb jokes (‘finishing the treadmill’ being my personal favourite). The larger-than-life story and proud narration held the commercial together and the messaging was clear. When you don’t stand a chance, give them Chicken Licken. All in all, a feel-good piece, beautifully crafted and I can feel how much fun was had on set and in the edit suite. Editing, grade and music all elevated the craft to make Mr Mgijimi so memorable. Well done to everyone involved.’ – Juliet Honey, Creative Director at TBWA Hunt Lascaris 

Judges comment: ‘April was a killer month for commercials. The sheer scope of tones, genres, and styles was overwhelming, and the level of craft was incredibly inspiring.  So many of these pieces felt like the “grand old ads of yore”. They are a joy to watch. Ultimately, however, it all came down to the Barbenheimer of the South African industry – KFC vs Chicken Licken. The scale of the works is SO big and the craft that went into both pieces is so remarkable that it’s a pretty impossible choice.
But here goes: ‘

Direction: Peter Pohorsky
‘I have always loved Peter’s work; his approach to comedy shines through in this hilariously absurd piece. You can feel the amount of brainstorming that went into these scenes. Every shot and every detail is geared towards strengthening the joke.’

Editing: Xander Vander
‘Xander builds a comedy sequence that just keeps on increasing in absurdity and hilarity. Two minutes fly by.’

Original Music: Pressure Cooker
‘The old-school feel of this track works a treat and has so much comedy already built into it. So unexpected. So funny.’

– Justine Puren-Calverley, Director at FirstPencil

CREDITS
Brand: Chicken Licken
CMO or Marketing Director: Chantal Sombonos van Tonder

Agency: Joe Public
Regional Agency Group: Joe Public
Account Management: Kelly Bardon, Sonwabile Mkize
Agency Art Director: Tshepo Mogorosi, Kabelo Mabaso
Agency Managing Director: Khuthala Gala Holten, Mpume Ngobese
Agency Producer: Aileen Kennaugh, Evelyn Bonase
Chief Creative Officer: Pepe Marais, Xolisa Dyeshana
Executive Creative Director: Martin Schlumpf
Creative Director: Tshepo Mogorosi, Tshepo Tumahole
Strategist: Laurent Marty
Writer: Tshepo Tumahole, Marvin Mpanda

Animation Company: Sinister Studio
Animator: Albertus Bodenstein

Film Production Company: Plank Films
Film Director: Pete Pohorsky
Producer: Seamus Bax
Art Director/Stylist: Gerhard Van Zyl, Trudi Barklem
Cinematography: Werner Maritz

Post Production Facility: Strangelove Post
VFX Operator: Christian Van Der Walt
Editor: Xander Van Der Walt

Recording Studio: (Not an IDIDTHAT member)

Music Composer: Keith Kavayi, Pressure Cooker Studios
Music Supervisor (licensed): James Matthes
Sound Designer: Sergio Da Cruz

Performance: Lemogang Tsipa, Sungu Khosa

Media Agency: (Not an IDIDTHAT member)

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