ABOUT THE WORK
Marc Algranti was tasked with finding a song that captured what it truly feels like to be a Bafana Bafana supporter – the highs and lows, the triumphs and disappointments, the joy and the heartbreak. Once the track had been selected, the next challenge was to give it a distinctly South African identity. To achieve this, he collaborated with Pressure Cooker Studios to bring that local flavour and authenticity to the music.
CREDITS
Client/Brand: Castle Lager
Agency: Bananas & Retroviral
Film Production: Giant Films
Director: Paul Ward
Music Supervision: Marc Algranti – Co-Produced with Pressure Cooker Studios
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
