Project Description

PROJECT DESCRIPTION

These days, the word ‘value’ has become nebulous amongst both consumers and marketers. It’s often misused, overused, and, as a result, has lost a lot of its meaning. However, Burger King’s King of the Day special aims to reclaim the notion of value, offering a different burger, every day, for only R29,90. Just what can you get for R29,90 these days? The answer: not very much at all (other than a pretty big burger, of course).

IDIDTHAT MEMBER CREDITS

Agency: Grey Advertising Africa
Production Company: 7 Films
Director: Jozua Malherbe
DOP: Adam Bentel / Krewkut
Editor: Lucien Barnard
Post-production: Deliverance Post

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