Amnesty South Africa 'Rock-a-Bye Baby'

ABOUT THE WORK

Preteen girls shouldn’t be singing to their own babies.

In South Africa, girls as young as 10 are singing lullabies to babies they were never old enough to have. Amnesty International’s latest “Lullaby” campaign confronts the reality of the rise in children raising children.

CREDITS

Client/Brand: Amnesty South Africa
Media & Communications Officer: Genevieve Quintal
Campaigner: Casandra Dorasamy
Programme & Impact Manager: Alicia Jooste
Media & Communications Intern: Lalesile Mncwabe

Agency: Joe Public
Chief Creative Officer: Pepe Marais & Xolisa Dyeshana
Executive Creative Director: Martin Schlumpf
Art director: Vivienne Jansen van Vuuren
Senior copywriter: Vuyani Plata
Copywriter: Yasmien Peck
Business Unit Director: Cristina Valente
TV Producer: Wendy Botha
Production Company: Romance Films
Director: Justice Mukheli
Executive Producer: Helena Woodfine
Producer: Shannon McDougall
Director of Photography: Brandon Lee Blight
Creative Direction: Catherine Green & Maghiel Van Dorssen
Talent Coordinator: Dylanne Powell
Art Director: Chris Bass
Stylist: Bridget Baker
Key Grip: WD Du Plessis
Gaffer: Nick Rankin
Focus Puller: Jason Musgrave
Loader: Vasey De La Harpe
DIT: Jacques Van Tonder
Sound: Michael Snyman
VTO: Augusto Figueira
Make-up + hair: Saskia Buxton
First assistant director scheduling: Wendy Alport
Location Manager: Schalk Bloem
Assistant Director on set: Sushi Meyer
Baby & Talent Wranglers: Tracey Lund
Baby & Talent Wranglers: Siphokazi Xinela
Casting Directors: Mrs Davies
Cast: Emily Du Toit