IDIDTHAT JUDGE
CHANTELLE DOS SANTOS
CREATIVE DIRECTOR
BANANAS
SOUTH AFRICA
JUDGE’S BIO
Chantelle dos Santos is a Creative Director at Bananas. An art director at heart, she’s spent the last 18 years shaping brands, building beautiful things, and obsessing over the kind of details most people never notice – but absolutely feel. When she’s not spending hours researching, crafting campaigns, or fighting for beautiful ideas, you’ll find her hanging out with Finn, her dog, who offers zero creative input but provides excellent moral support and the occasional side-eye.
JUDGE’S PICKS – CRAFT AWARDS
KFC ‘Bottomless Bucket’
ENTRANT: Darling Films | Zee Ntuli & Left Post Productions | Evi Katz
I DID THAT CRAFT AWARDS
Judge’s Pick – Chantelle dos Santos
JUDGES COMMENT ON DIRECTION
“This ad is a craft masterpiece. Zee and Evi build tension like a Jordan Peele thriller – every look, every pause, every eerie smile feels intentional. It doesn’t just sell a product (an Easter promo), it creates an entire world around it that draws you in from the start. It’s a blend of absurdity, sci-fi vibes, and impeccable craft. An unexpected tonal shift for KFC – in the best possible way – and honestly made me wish ‘I did that.”
AWARDED
08 April 2025