FirstPencil

FirstPencil is an all female 1 BB BEE Level 1 South African production company servicing clients in both South Africa and abroad.  We are passionate about creating work that combines powerful aesthetics, real connection and careful consideration.

Cape Town & Johannesburg

Co – Founder & Director: Justine Puren-Calverley
Producer: Lebo Mabuela

AWARDED BY IDIDTHAT

AWARDED: CRAFT MENTION (DIRECTION)
First Pencil | Justine Puren-Calverley
Standard Bank ‘HeforShe’ (Directors Edit & Final Mix)
IDIDTHAT Guest Judge: Marc Algranti, EP / Music Supervisor at Pulse Music
February 2020

Judge’s comment: “Justine’s direction drew me in from the very first breath of this film. She takes you along the emotional journey. Her point of view puts you right into these women’s feelings. We never get to see their faces, the brave faces they need to put on everyday. The shortness of breath upfront creates a sense of unease and this unease continues throughout the film. Justine has managed to portray a very uncomfortable reality that is very moving and has resulted in a powerful piece of work. Well done.”

AWARDED: CRAFT MENTION (DIRECTION)
First Pencil | Justine Puren-Calverley
Siemens ‘FABRIC’
IDIDTHAT Guest Judge: Xolisa Dyeshana, Chief Creative Officer and Partner at Joe Public
October 2018

Judges Comment: “This piece, whilst not being a traditional commercial is a beautiful idea and it’s beautifully shot. It’s very easy to switch off or for the mind to wander when looking at very technical type of visuals, but this one kept my attention till the end.”

FEATURED WORK

FEATURED STORIES

FEATURED

Best in Film Craft: November 2018

December 6th, 2018|

Ke Dezemba Boss!😎 But first… November’s iDidTht Craft Awards have officially been judged by one of the biggest guns in the industry. Raise your craft gin glasses to the legend herself: former Chairperson of The Loeries, Creative Director at FCB and a leader we’d happily follow into any pitch, Suhana Gordhan! Massive congrats to all the sexy winners.

South Africa’s Work to Watch: December 2018

December 6th, 2018|

This month we showcase the stand-out work that South African companies on iDidTht are doing. Apart from just bragging about it (which is very important), it’s the work that was recently featured at the Creative Circle Awards and iDidTht’s Craft Awards. View the work and find out more about the companies who did it…

Best in Film Craft: October 2018

November 1st, 2018|

This month’s iDidTht Craft Awards are judged by the legend himself, Xolisa Dyeshana. If you don’t know who Xolisa is, well tbh, we don’t see the brightest future for you in advertising, but in short: Chairperson of the Creative Circle/Chief Creative Officer and partner at Joe Public/Former Chairperson of The Loeries/named one of the Top 6 People To Watch In Advertising by Finweek/Seriously, Google guys!