Woolworths ‘Summer As You Are’

Summer isn’t just a state of mind, it’s a moment lived, and one we all look forward to. Hosting endless lunches with family and friends, everyone together sharing energy and time. In this one take we enter the summer vibe in true Woolies style through a series of vignettes and one ‘continuous’ shot.

The project is truly a one take shot but with a twist, the biggest challenge for us was creating the ending of this project and keeping it seamless, so we turned to James Carroll our AI wrangler, he helped us create the final jib stitching the grounded moving camera to the final drone shot proving to me that AI tools can become filmic tools and play a purpose in the modern film landscape.