Website: https://absaagritrends.co.za/

In our quest to revolutionise Absa’s Agribusiness Trends report, we proposed an innovative solution: a dynamic online platform hosting a captivating digital version of the Agritrends report. By going digital, we not only tracked readership but also optimized message delivery to reach a wider audience. 

By partnering with Food for Mzansi, a trusted Agri-media platform, ensured a deep content alignment through a vodcast with Ivor Price and the Absa agricultural economists.

This approach maximized engagement without increasing spend, proving that precision and partnerships can outperform scale. The campaign set a benchmark for cost-effective marketing in the Agri sector, proving that with the right insights, even small budgets can drive measurable business success. 

Brand/Client: Absa

Marketing Agency: Lumico

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.