WISH I DID THAT
Judge’s Pick

IDIDTHAT JUDGE
Melusi Mhlungu

AWARDED
10 December 2025

JUDGES COMMENT
“This piece was beautifully directed – so fun and so entertaining. It feels true to the brand, yet still manages to stand apart from everything they’ve done before.”

View WISH I DID THAT showcase

WISH I DID THAT
Judge’s Pick

IDIDTHAT JUDGE
Toni Hughes

AWARDED
10 December 2025

JUDGES COMMENT
“Fun like a mosquito bite. Brief, irritating, but oddly memorable.”

View WISH I DID THAT showcase

Savanna, South Africa’s favourite cider, is well known for its iconic glass bottle. But with the launch of the new 500ml can, the brand can boldly go where it hasn’t gone before – the great outdoors. The more convenient, portable format is perfect for going off the beaten track and the ad captures the exuberant joy and freedom of being outside.

A feeling we believe is universal, no matter where one sits on the food chain. The ad, affectionately titled Mozzie, opens with a campsite where a group of friends (who are clearly city slickers doing this camping thing for the first time) is gathered around the fire with Savanna Dry 500ml Cans in hand. Everyone’s chilling and having a good time, when the protagonist exclaims, ‘We Outside!’ A phrase that’s a cultural phenomenon that started on TikTok. In the ad, the phrase quickly catches on, amongst the friends who are enjoying their Savannas.

But they’re not alone. Enter two mosquitos who are equally as excited to be ‘Outside’ with these humans. But they are not the only ones with their next snack in sight. Two chameleons join the rallying cry, proclaiming that they too are outside. The dizzying crescendo of mozzies, chameleons and humans culminates with a camper nonchalantly swotting away the mozzie with a slap to the neck, reaffirming her place at the top of the food chain.

Client/Brand: Heineken Beverages South Africa – Savanna

Agency: TBWA\ Hunt Lascaris
Chief Creative Officer: Carl Willoughby
Creative Director: Kevin Radebe, Nwabisa Tolom
Agency Art Director: Kevin Radebe
Copywriter: Nwabisa Tolom
Agency Producer: Tracey Holme
Account Management: Debbie Laing, Reshmi Bhala, Sizakele Masombuka, Judy Sibanda

Film Production Company: Darling Films
Director: Zee Ntuli
Executive Producer: Melina McDonald, Lorraine Smit
Producer: Mmameyi Mphahlele
Cinematography: Deon van Zyl

Post Production Company: Left Post Productions
Editor: Evy Katz, Marco Raposo de Barbosa
Executive Creative Director: Steph van Niekerk
VFX Operator: Marco Raposo de Barbosa
Animator: Marco Raposo de Barbosa

Recording Studio: (Not an IDIDTHAT member)

Animation Company: (Not an IDIDTHAT member)

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.