IDIDTHAT Craft Awards August 2025 – View Showcase

ABOUT THE WORK
A campaign that embraces AI, but challenges its idea of Real Beauty. Dove partnered with Chrome to create a Chrome extension that helps creatives generate realistic images of people, embracing all flaws, freckles and scars. Showing AI what real human Beauty is.

CREDITS
Client/Brand: Dove

Agency: VML
Agency Art Director: Hanro Manefeldt
Agency Managing Director: Jarred Cinman
Chief Creative Officer: Fran Luckin
Executive Creative Director: Theo Ferreira
Creative Director: Dominique Baxewanos
Writer: Kerryn Massyn

Film Production Company: 7 Films
Film Director: Khanyisile Mashinini
Cinematography: John Sameulson

Editing Company: 7 Films
Editor: Wayde Davis

Post Production Facility: (Not an IDIDTHAT member)
Producer: Madeleine van der Merwe

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.