IDIDTHAT Craft Awards August 2025 – View Showcase
Judge’s comment: ‘Gripping and provocative storytelling delivered through a memorable docu-style lens. The carefully composed, non-linear sequencing creates a compelling misdirect within this “day in the life” narrative. In just a short span, the piece vividly captures the inner tension of its lead character. Bold and unafraid, it draws attention to the realities of travel in a way that feels refreshingly human for a bank – no “show and tell,” no talking at consumers, just a confident trust in the audience to connect with an authentic experience.’ – Thandeka Gilbert, Creative Director at McCann Joburg
ABOUT THE WORK
Travel insurance is a grudge purchase, often overlooked. So we flipped the script. We introduced viewers to three seemingly relatable, hardworking individuals. As they share their struggles to provide for their families, empathy builds, until the twist: they’re not workers, they’re professional pickpockets. They’ve just stolen from the audience. The films reveal how easy it is to be fooled and how vulnerable South Africans are when traveling without proper insurance.
CREDITS
Brand/Client: Nedbank
Agency: Joe Public
Agency Art Director: Moemise Kekana
Agency Managing Director: Pepe Marais
Agency Producer: Diane Cole
Creative Director: Martin Schlumpf
Film Production Company: 7 Films
Film Director: Lourens van Rensburg
Cinematography: Lourens van Rensburg/Andrew Brooke
1st AC/DIT: Justin Wall
Editing Company: 7 Films
Editor: James O’ Sullivan
Post Production Facility: 7 Films
Producer: Kirsten Filer
Sound Designer: Sergio
VFX Operator/Online and Grade: Justin Wall
Writer: Jeanine Mare
Performance: Eric da Costa
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
