KFC ‘Cake’
IDIDTHAT Craft Awards October 2024 – View Showcase
ABOUT THE WORK
To mark 40 years of finger-lickin’ good chicken in Thailand, KFC has whipped up something as bold and unique as its world-famous fried chicken: a surreal new TV ad that’s all about cake. Yes, cake!
The ad follows the bizarre and hilarious journey of a man trying to navigate a Bangkok crumbling into cake as he races to find out if his favourite fried chicken is still fried chicken. And even though his TV remote, his scooter, and even his beloved girlfriend turn to cake, there’s only one thing on his mind, KFC!
CREDITS
Brand: KFC
Market Lead & CMO: Suhayl Limbada
Associated Director Brand Experience: Patra Patrasuwan
Head of Brand: Mike Wood
Senior Marketing Manager: Chayapa Jamnarnwej
Marketing Manager: Chutinan Nateerattana
Senior Brand Manager: Morakot Nirannoot
Creative Lead Agency: (Not an IDIDTHAT member)
Creative Director: Saf Sindhi
Senior Copywriter: Justin Gomes
Senior Art Director: Sean Harrison
Secondary Agency: (Not an IDIDTHAT member)
Production House: Carbon Films
Director: Bruno Bossi
Executive Producer: Kirsten Clarence
DOP: Liam Gilmour
Thai Production House: (Not an IDIDTHAT member)
Executive Producer: Louis Ditapichai
Line Producer: Aey Anaman
Production Manager: Gino Kiek
Production Co: Best Thanyachanok
1st AD. : Patra Kanchanamek
Art Director: Nopphadol Arkart
Location Manager: Poonsak Ponintawong
Wardrobe Stylist: Tipporn Thammasan
Casting Director: Tipwarin Luthisotvithi
Editor: Julian Redpath
Colourist: Nic Apostoli
Online & VFX: Marco Raposa de Barbosa
Audio & Final Mix: Howard Audio
Original Music: Adam Howard
Sound Design & Final Mix: Paul Theodorou
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
