Known for his comedy and performance chops and keen eye for the visual, director Peri is spreading his wings with Superkind. The latest Cape Town-based full-service production company is rooted in an affinity for collaboration and a vision to bring a fresh approach to every project.

Maybe it’s his charm, maybe it’s his knack for creating memorable work, or maybe he’s just too busy making us laugh to worry about a last name, but if you didn’t know, Peri goes by… Peri.  

[*Director’s note: “Actually, it’s cause my last name is confusing and has too many P’s in it.”] 

After a decade as an award-winning agency creative, and then a second decade as an award-winning director at Giant Films, Peri will now be directing through Superkind. “Superkind began life almost a year ago servicing international productions,” Peri explains “and now that we’re all set up, the timing feels right to launch it locally and start shooting my own work through it.”

With a substantial body of recognisable spots, he has earned a reputation for bringing unique ideas to life with humour, visual style, and a deep understanding of performance. “Coming from an agency background, I enjoy being a creative collaborator and adding my own voice to it. I love to find that kernel in the idea and nurture it.”

Now that you know where to get hold of him, how can we talk about Peri without taking a trip down memory lane? With so much of his work, Peri is able to capture the kind of moments that are hard to forget, scenes that make you LOL, feel the feels, and press the replay button. And he does it with actors and non-actors alike. 

Peri is a natural-born storyteller who packs each commercial with heart and humour. Here are some of our favourite spots.

When not crafting ads or surfing (did we mention he likes to throw himself into rather large waves?!) Peri was looking for a way to mentor and use his experience in a meaningful way, which led him to co-found Filmer – an innovative platform designed to give young filmmakers a shot at breaking in. “What started as a side project became something bigger. I’m proud of what Filmer has done – it’s opened up the industry a little more and created a new way for agencies and brands to connect with filmmaking talent.” 

Peri’s enthusiasm for directing and the industry is palpable. “I love this dance. Every job is a challenge to explore, or flex a new muscle, or simply bring something interesting into the world.”  

Wanna talk some more? Superkind company website or contact seasoned producer Laura Sampson at laura@superkind.tv  072 179 6989