Wesgro ‘Made in the Cape Market’
Loerie Awards October 2024 – View Showcase
AWARDED
Bronze | Digital: Use of Metaverse, AR and VR
Bronze | Out of Home: Ambient
Bronze | Live Events
Craft Certificate | Live Communications: Live Crafts
CREDITS
Brand: Wesgro
Product: Tourism, Trade and Investment
Assistant Brand Manager: Raphaella Joannou
Brand Manager: Sarah Brownlee
CMO or Marketing Director: Jean Scheltema
Agency: Accenture Song
Regional Agency Group: Accenture Song
Agency Art Director: Johann Botha, Francois Linde
Agency Managing Director: Taryn Walker
Account Management: Julian Homan, Leandi van den Berg, Jenna Heads
Agency Producer: Gizelle Stoutz, Joshua Michael
Chief Creative Officer: Alistair King, Matt Ross
Creative Director: Kyra Antrobus, Rouleaux van der Merwe
Executive Creative Director: Danni Pinch
Media Agency: Accenture Song
Strategist: Alexander Bosman, Theo Scott van Zyl, Dale Deacon
Technical Staging Company: Digital Union, Gravitron, Ampere Event Technology
Writer: Theodora Tainton
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.