Project Description:
As our culture becomes more commercialized, children are becoming more influenced by brands. Their world has become smaller, as the great outdoors is being replaced by shopping malls and screens. By subverting popular brand logos, we reminded parents that the wonder of nature will last far longer than the latest trends in footwear, gaming or energy drinks. And National Geographic Kids Magazine could help their children to develop an obsession with nature that could last a lifetime.
